Fraudsters are evolving faster than ever. For leaders in Trust and Safety, the challenge is not only to detect and prevent these threats but to measure their efforts in ways that resonate with executives and drive investment. Enter Eric Timmreck, a seasoned expert whose insights are helping fraud practitioners navigate this complex landscape.

At FiveBy Solutions, we’re excited to spotlight a recent video featuring Eric Timmreck, where he breaks down four proven approaches to top-line fraud metrics. This isn’t just theory; it is the proven experience from someone who’s led Trust and Safety initiatives at giants like Microsoft, Amazon, and OfferUp. If you’re a fraud practitioner looking to quantify your program’s impact and present it compellingly to leadership, this video is a must-watch for more ideas on how to measure results. You can find it on YouTube here: https://youtu.be/cuDoOaJX_cc

Who is Eric Timmreck?

Eric Timmreck is a transformative force in Trust and Safety, with over two decades of experience turning high-stakes digital risks into opportunities for innovation and security. At companies like OfferUp, Microsoft, and Amazon, Eric has architected trust ecosystems that safeguard users, minimize fraud, and foster business expansion.

Unlocking Fraud Metrics: Insights from Eric’s Video

In the video, Eric dives into the perennial challenge of top-line fraud metrics. These high-level indicators that can capture the essence of a Trust and Safety program’s performance. As he notes, there’s no one-size-fits-all metric, but getting it right is crucial for earning executive buy-in, securing investments, and maintaining a healthy function. Drawing from his extensive experience, Eric outlines four adaptable categories that have proven effective across diverse environments.

First, Exposure Rate aggregates sub-metrics to reveal the percentage of users impacted by bad behaviors, such as policy violations or fraud attempts. It’s a trend-watching tool that keeps teams proactive, ensuring exposure declines over time for a safer user environment.

Next, Financial Impact suits transaction-heavy sectors like online retail and vendors that offer consumers subscription-based products. This metric frames losses as a percentage of normal business, highlighting tolerable ranges and steering focus toward financial health.

The third, Losses Prevented, is trickier but powerful for proactive defenses. It estimates damages averted by stopping threats early—based on historical data and assumptions—ideal for “front-door” protections during account creation or login, shifting from reactive to preventive strategies.

Finally, User Trust gauges whether protections enhance or hinder experiences. By tracking sentiment, it ensures friction targets fraudsters, not legitimate users, maintaining seamless interactions while bolstering security.

Eric emphasizes that these metrics sit atop a pyramid of supporting data, allowing deep dives as needed. He candidly addresses implementation hurdles, like data issues, and shares how partnering with experts like FiveBy has helped overcome them in his career. Eric explains how the right metrics can align teams, build executive trust, and propel business growth.

Why Watch Now?

Fraud metrics aren’t just numbers; they’re narratives that justify your program’s value and pave the way for innovation. Eric’s practical delivery makes complex concepts accessible, whether you’re refining an existing program or building one from scratch. At FiveBy Solutions, we’ve seen firsthand how these insights transform challenges into strengths—much like Eric’s collaborations with us in the past.

Don’t miss this opportunity to gain tools that measure results and impress leadership. Head over to YouTube and watch the full video today: https://youtu.be/cuDoOaJX_cc. If you’re facing data roadblocks or need tailored guidance, reach out to FiveBy—we’re here to help you craft metrics that drive real impact. We can also help you get the most out of your fraud prevention and monitoring tools.
In a world where digital trust defines success, leaders like Eric Timmreck light the path forward. Watch, learn, and elevate your Trust and Safety game.